Mary: What is your secret to husband involvement both in your first level and who you do not personally sponsor?
Becky: Well, from the first level, it starts straight from the beginning at the Opportunity Presentation. It is crucial to make that connection right away. and once any jeweler is in Premier, we have the "For Men only" training at our meeting. Kent saw the need at our meetings and had the ability to pull it all together. It is so important to involve them and make them actively involved in their Premier business success. They learn to encourage and support their wives, therefore strengthening their marriage.
Mary: How does it feel to involve so many men in Premier, therefore growing couples relationships?
Becky: It feels just awesome! Strong marriages produce healthy families and that is what this business is all about. We really try to respect the husband. Think of this, you would never think about switching a job without your husband being involved, and that is how important it is to have the husband involved at the Opportunity Presentation. It causes them to take the business seriously - which results with respecting their wives more, and has led a lot of woman to success.
Mary: You and Kent serve your team so much. How do you find the time for "you" time?
Becky: Its actually easier to find time than before Premier. He also has an at home business, so we are able to have breakfast and lunch together and weekends for fun. We make sure to make time, he is so much better at it than me. I will work work work, he is like, "Lets go, get out of here". And it is us time, not Premier time. We try to get our "love tanks" filled everyday through quality time together.
Mary: How do you recognize which jewelers to work with harder to take them to the next level?
Becky: See the potential. When we see it, we give them assignments like, setting up a certain number of OP's, to see if they either do them, or give us excuses. If they take the challenge and run, then they are ready. Serious ones will do what they say. And when the non serious ones decide to take the business seriously, we are here ready for them.
Mary: How do you recommend a jeweler display the fact that she is a jewelery lady in situations where she is not allowed to wear jewelery? Like their other job?
Becky: Well, they would defiantly have to use non-company time to promote their business. Like their break room or lounge. Bring in the jewelry, let them play with it. Promote it and make sure you are always laying seeds with everyone. Be pro actively verbal.
Mary: Sometimes we feel drained and frustrated. Does a six diamond have these feelings too?
Becky: Yes, but you will never see us down. Because we complain up and encourage down. And we know ANYTHING worth pursuing, like a marriage, or being a mom, takes hard work. Its OK to feel frustrated and take a break. When I would get frustrated I would go to the library and read a Peoples magazine. And realize there WILL be times of frustration. And people are the reason we are in this business, but people are a cause of frustration at times.
Mary: How do you inspire your jewelers when they feel like they have hit rock bottom?
Becky: I would tell them to go back to their purpose. This is so important. That is how you ignite their flame. Other things can get in the way, but when they go back to their purpose, they can catch that 2nd wind.
Mary: You were the Premier Princess of the year 2000. That must have been very fun for you!
Becky: Oh yes! When I got called up there, all I could think of is all the other people who are much more worthy of it than me. It is so humbling!
Mary: What are some of the "insider" notes on being a Premier Princess?
Becky: Well, they always have a wonderfully catered meal for all of us, the missionaries, and the Mr. Premier Men. Joan sends us a gift on our birthdays, Christmas, Thanksgiving, and "just because." And another funny fact, Elizabeth and I are always "on probation" with Joan! HAHA, she says she has to always watch us. We were so glad when Gayle became a princess, it helped take the focus off of us! Also, the crown hurts!
Mary: Silly question, we know you like shows like "Dancing with the Stars" and "So you think you can Dance", what is your favorite show?
Becky: I also love American Idol. Any show that has real people given a chance in a life time to achieve their dreams is just awesome. Just like Premier!
Mary: Is there anything else that you would like to add?
Becky: Yes, I would like to take a focus on moms in the business. I have a couple of ways to help moms be successful in Premier and to value their time.
#1 I hired a home school girl to watch my kids. I would feed the kids breakfast, then she would come over and feed them lunch and take them out.
#2 Switch children with another mom. I would switch with Betsy. I would take her kids for a couple hours on one day, and she would take mine on another day. It gave me time to work my business.
#3 When we go to Rally, I never called home. Home would call me if there was an emergency. I needed to focus on Rally, and usually if I called home, there would be a crises and I would end up thinking about it during all of my meetings, while at home it was resolved 5 minutes later. I also made sure that us leaving for Rally was a time of excitement for the kids, and put a lot of effort into making it a happy time for them.
#4 Time apart from them when I would go to Home Shows is great "daddy time". Most times my kids couldn't wait for me to leave! I have no idea what they would do while I was gone, and the house would be a total disaster, but they had wonderful dad time. Other mothers and I, can take 2 nights out of our week to be away from them, so they can be sure to be with their kids, because of Premier, during the best of times.
While we were at the meeting, Chris got the opportunity to interview Kent, something he has wanted to do!
Chris: Thank you, Kent for taking a few minutes to sit with me and sharing some information. We are speaking to Senior Leadership in Premier Designs to share ideas that you have in a platform that is accessible to a broad range of jewelers who want to grow their business. If one jeweler can put the foot on the gas pedal due to this then it is a success. Sometimes it takes years to see the fruit from your labor. How do you keep the faith in what you are doing when you do not see immediate results?
Kent: Well first, you are very welcome. I saw the potential of Premier before Becky did. We had been in other direct selling organizations, but Premier has a sound business model. It sells a real product and has real profit. The fact is it is based on selling that real product and serving people, not just signing them up. Making 50% of what you sell is real money. The additional money from sponsoring is on top of that. If 50% of what you sell and 10% three levels deep does not motivate you then nothing will.
Chris: That is true. The potential is there if want to work for it. At Monday's training in Plainwell, MI you said at the mens session, "That which gets rewarded gets done." Is that a Kent quote?
Kent: Oh no, that is from "The Greatest Management Principle". It really is true though, human nature. We respond positively to positive reinforcement. Winning teams have coaches who spend more time praising good behavior then punishing. We see the stern coach on TV but to be successful he praises much more often. Both are necessary, but praise brings upon the repetition of desired behavior. If you set the positive reinforcement as free earrings for buying the rest of an ensemble, guess what your retail goes up because ladies want the free earrings and buy a necklace and bracelet.
Sometimes as a leader, the worst thing we can do is nothing. You can absolutely destroy positive growth by not acknowledging it. Celebrate the victories of your team. They need you. Silence is also a powerful tool in correcting deviant behavior. If you are holding a meeting and someone comes in late, do not single them out. Keep talking as if nothing is occurring. When you stop and acknowledge the late comer you reinforce the idea that it is acceptable to be late and you inconvenience all of the people who were on time, the desired behavior.
Chris: Wow, I have never thought of it that way. I do understand praise and ignoring deviant behavior. That is exactly what we do with our children. Have you ever noticed that you seem to say what needs to be said at the exact right time?
Kent: There is absolutely no question in my mind that Joni (Brummel) has a true gift from God. He uses her as a teaching tool to get out his message at the appropriate time. I feel I have that too.
When I train or speak at a business meeting I generally have only four or five bullet points and a structure in my head. I know what I want to say but I feel the Holy Spirit filling in all the gaps. It is not Kent speaking for Kent's sake. God has given me this gift and I try hard to honor that and Him.
I knew at a young age that I had a talent to speak to a large group and hold their attention. I was not the class clown that was great at small groups. But it was not until I was saved, that I realized that it was His gift not mine. He allowed me to use it. Everything I teach is relevant in my life. I speak from where I am. That seems to be effective for me.
Kent and I spoke for a few minutes and then something special happened. Joni stopped by and the three of us just talked for a while. If you ever get the chance it is incredible to talk with both of them at the same time. I regret that I did not write any of it down but they are amazing individually and just a super team when together. I was too busy drinking from the fountain to take a picture. Both the male and female point of view with the same talent for relating to whomever they are speaking. They make you feel like you are the only person in the whole world at that moment. Thank you very much for your time and encouraging words...it is now time that we use some of the gas that you put in our tank.
Thank you SO MUCH Becky and Kent for taking the time to give us this great info! You twos are just so easy to listen too, and always find a way to touch our hearts!
Becky and Kent are 6 Diamond Designers and have been in Premier for 16 years and reside in Allegan, MI. They have 7 boys:
Rob-27 (officer in Marines) married to Andrea nad are expecting 1st grandbaby in October whom we lovingly refer to as Cletus the Fetus...Becky's dad's nickname for him :)
Topher-25 youth pastor in NY married to Sarah. Expecting grandbaby #2 in Dec
Zack-21 Asst director of Elementary program with Boys and Girls Clubs of America-just got engaged to Kristin.
Sam-19-Marine
Michael-16
Ben-14
Nathan-12
Kent: Well first, you are very welcome. I saw the potential of Premier before Becky did. We had been in other direct selling organizations, but Premier has a sound business model. It sells a real product and has real profit. The fact is it is based on selling that real product and serving people, not just signing them up. Making 50% of what you sell is real money. The additional money from sponsoring is on top of that. If 50% of what you sell and 10% three levels deep does not motivate you then nothing will.
Chris: That is true. The potential is there if want to work for it. At Monday's training in Plainwell, MI you said at the mens session, "That which gets rewarded gets done." Is that a Kent quote?
Kent: Oh no, that is from "The Greatest Management Principle". It really is true though, human nature. We respond positively to positive reinforcement. Winning teams have coaches who spend more time praising good behavior then punishing. We see the stern coach on TV but to be successful he praises much more often. Both are necessary, but praise brings upon the repetition of desired behavior. If you set the positive reinforcement as free earrings for buying the rest of an ensemble, guess what your retail goes up because ladies want the free earrings and buy a necklace and bracelet.
Sometimes as a leader, the worst thing we can do is nothing. You can absolutely destroy positive growth by not acknowledging it. Celebrate the victories of your team. They need you. Silence is also a powerful tool in correcting deviant behavior. If you are holding a meeting and someone comes in late, do not single them out. Keep talking as if nothing is occurring. When you stop and acknowledge the late comer you reinforce the idea that it is acceptable to be late and you inconvenience all of the people who were on time, the desired behavior.
Chris: Wow, I have never thought of it that way. I do understand praise and ignoring deviant behavior. That is exactly what we do with our children. Have you ever noticed that you seem to say what needs to be said at the exact right time?
Kent: There is absolutely no question in my mind that Joni (Brummel) has a true gift from God. He uses her as a teaching tool to get out his message at the appropriate time. I feel I have that too.
When I train or speak at a business meeting I generally have only four or five bullet points and a structure in my head. I know what I want to say but I feel the Holy Spirit filling in all the gaps. It is not Kent speaking for Kent's sake. God has given me this gift and I try hard to honor that and Him.
I knew at a young age that I had a talent to speak to a large group and hold their attention. I was not the class clown that was great at small groups. But it was not until I was saved, that I realized that it was His gift not mine. He allowed me to use it. Everything I teach is relevant in my life. I speak from where I am. That seems to be effective for me.
Kent and I spoke for a few minutes and then something special happened. Joni stopped by and the three of us just talked for a while. If you ever get the chance it is incredible to talk with both of them at the same time. I regret that I did not write any of it down but they are amazing individually and just a super team when together. I was too busy drinking from the fountain to take a picture. Both the male and female point of view with the same talent for relating to whomever they are speaking. They make you feel like you are the only person in the whole world at that moment. Thank you very much for your time and encouraging words...it is now time that we use some of the gas that you put in our tank.
Thank you SO MUCH Becky and Kent for taking the time to give us this great info! You twos are just so easy to listen too, and always find a way to touch our hearts!
Becky and Kent are 6 Diamond Designers and have been in Premier for 16 years and reside in Allegan, MI. They have 7 boys:
Rob-27 (officer in Marines) married to Andrea nad are expecting 1st grandbaby in October whom we lovingly refer to as Cletus the Fetus...Becky's dad's nickname for him :)
Topher-25 youth pastor in NY married to Sarah. Expecting grandbaby #2 in Dec
Zack-21 Asst director of Elementary program with Boys and Girls Clubs of America-just got engaged to Kristin.
Sam-19-Marine
Michael-16
Ben-14
Nathan-12
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